IVIS Group' CEO Qusai Sarraf in an interview published on the Magazine of the British Malaysian Chamber of Commerce analyse the future of the retail and the forthcoming challenges.
The world of retail as most of us know it is changing beyond all recognition. The digital arena has become the market place of today, with retailers using every means possible to get their product or service in front of consumers. Multi-channel is taking off in a big way and mobile technology is set to take the transformation to yet greater levels.
Download the interview to find out where it's all heading.