Challenge

Broadcast is one of the top-10 fashion brands in China.  With 800 stores and 90% revenue from Franchisees, Broadcast increased their market-share significantly over the last few years. Due to the changes in the market and competition both local and foreign, Broadcast found themselves in a position where they need to change from mainly B2B/Wholesale approach to B2C to focus on the Customers and build differentiation as they faced huge overstock challenge.

www.broadcast-bo.com 

Solution

Using IVIS Group’s Omni-Channel Strategic Consulting Methodology OCm²

• Identified gaps in the branding positioning and communication and provided recommendations to narrow the gap by launching a sub-brand and improving the process between Design team and Merchandising
• Introduced processes balancing stock and sales and optimised OTB to control the production according to market needs
• Moving from Wholesale/Franchising to Omni-Channel
• Balancing between revenue generation and brand values
• Strategies: Branding, Ranging, Merchandising, Systems, Business Model, Organisation Impact and Transformation
• Transformation programme
  • Customer Insight and Brand re-positioning
  • Franchise management and Customer Centric Merchandising processes
  • Omni-Chanel Business Blueprint
  • Business Goals
• Alignment between internal departments and external stakeholders