Broadcast

Challenge
Broadcast is one of the top-10 fashion brands in China. With 800 stores and 90% revenue from Franchisees, Broadcast increased their market-share significantly over the last few years. Due to the changes in the market and competition both local and foreign, Broadcast found themselves in a position where they need to change from mainly B2B/Wholesale approach to B2C to focus on the Customers and build differentiation as they faced huge overstock challenge.
www.broadcast-bo.com
Solution
Using IVIS Group’s Omni-Channel Strategic Consulting Methodology OCm²
- Identified gaps in the branding positioning and communication and provided recommendations to narrow the gap by launching a sub-brand and improving the process between Design team and Merchandising
- Introduced processes balancing stock and sales and optimised OTB to control the production according to market needs
- Moving from Wholesale/Franchising to Omni-Channel
- Balancing between revenue generation and brand values
- Strategies: Branding, Ranging, Merchandising, Systems, Business Model, Organisation Impact and Transformation
- Transformation programme
- Customer Insight and Brand re-positioning
- Franchise management and Customer Centric Merchandising processes
- Omni-Chanel Business Blueprint
- Business Goals
- Alignment between internal departments and external stakeholders