Tesco Wine

IVIS Group were engaged to support Tesco Wine in many areas:

Product Management

  • Rich product content for products that are in stock helps shoppers reach buying decisions
  • Central product repository with rich attributes, multi-media and categorisation

Partner Management

  • New partners can be implemented in a few days instead of a few weeks
  • Syndication of product information to online partners and affiliates to increase revenue

Process Management

  • Task-based workflow created to launch new wines and suppliers in a single integrated process.
  • Pre-loading of seasonal pricing and promotional plans, which can be amended based on market conditions or movement from competitors

Price Management

  • Create and amend price data for individual products or categories and publish within 1 hour
  • Centrally managed cross-channel pricing with automatically generated POS text

Promotional Management

  • Central creation of customer promotions (eCoupons) and bottle/case based promotions
  • The Sonetto™ iTransact ensures all promotions are available in real time to all channels

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