Who We Are

A Bridge between Retailers and Customers

Our Identity

“It is not necessary to change. Survival is not mandatory.”   

W. Edwards Deming


To win in the market, retailers must remain responsive to customer’s needs in a rapidly evolving world.

We understand the challenges faced by retailers aspiring to become true customer-driven operations.  We have the track record, knowledge and people to enable you to capitalise on the opportunities.  Working with you to deliver solutions that improve speed to market, increase market share, improve customer relationships and reduce costs.  Our industry-leading solutions and services have won many accolades – including numerous industry, marketing and innovation awards.

We have more than 25 years experience, having defined and implemented some of the most innovative solutions for world retail leaders.

Our approach is to develop a shared vision with our customers to clearly identify where they need to be in this customer-driven world.  Our strong retail expertise, consulting skills, technical capabilities, alongside our commercial acumen provide a balanced view of where and when to utilise technology to solve business problems.

Adopting a pragmatic stance ensures that maximum benefit can be gained from new technologies whilst reducing associated risks. We provide innovative solutions that maximise investment in existing technology and processes and integrate systems across channels to satisfy the needs of all stakeholders.

Our role is to help our clients to lead in a customer-centric world.

Identity Retailing ‘Shopping the Way Customers’ Want’

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