Our Offering

From Product Retailing to Lifestyle Retailing

rimaRetail® Services

Our subscription-based Customer Personalisation Services combining explainable AI (XAI), retail expertise and food science.

rimaRetail® Core Enrichment Service

  • rimaRich® provides and harmonises customer-centric information including food reaction (allergen, sensitivities), values, diets, lifestyle, lifestage and usage attributes
  • rimaRank® ranks food products based on our proprietary nutrition scoring so that customers can easily determine if products meet their health and dietary expectations
  • rimaRecipe® enriches and transforms static recipes into interactive and shoppable recipes to allow customers to customise and swap ingredients.

rimaRetail® Customer Dialogue Service

  • Profile service takes into account the customer’s and his family’s health, allergens, dietary and lifestyle preferences and goals
  • Alerts are created based on their customer’s profile
  • Alternatives are provided throughout the shopping journey
  • Benchmark the customer’s shopping basket to see how healthy their baskets are
  • Swap products out of the baskets for better options
  • Plan their meals and shopping lists directly from the recipes and make it a seamless shopping experience

Sonetto® Solutions

Solutions comprising Product Experience Management and Promotions Toolkit. In addition, full integration services are provided including data cleansing & migration, UI/UX & web development and testing & quality. 

Product Information Management PXM

Retailers need to speak the customers’ language across all touchpoints for higher sales, profitability and brand penetration.  Sonetto® PXM provides an on-demand customer-centric solution with a competitive entry point.  It centrally manages product data across channels, regions and segments.  Sonetto® PXM powers global retailers by patented technology to automate tasks including data cleansing, product management, categorising & merchandising. 

Promotion Toolkit PTK

Sonetto® Promotion Toolkit PTK provides an on-demand rich tool set to create, manage and execute promotions consistently across all channels delivering rich customer experience while protecting margins. Sonetto® PTK empowers retailers to engage with customers in an interactive, personalised and seamless dialogue. This dialogue is customisable based on the brand values and target segments to cover a wide range of benefits from discounts, promotions, bundles, coupons, rewards to membership exclusive benefits. 

(Cm)²® Management Consulting

Customer-Centric Maturity Model (Cm)²® is an end-to-end methodology targeting retailers, brands and wholesalers to assist in transforming into Customer Centric Retail businesses. 

(Cm)²® captures experience of over 25 years in working with some of the world’s leading Customer Centric retailers.  The methodology is made up of three phases: Strategy, Transformation and Optimisation. 


Four to six weeks engagement to deliver the following:

  • Vision document – using customised templates, facilitating the creation of quantifiable vision with stakeholder alignment balancing financial goals, customers aspiration, brand values and channels.
  • Strategy Recommendation – using proven maturity models, assessing working practice of departments including: Marketing, Merchandising, Supply Chain, Customer Service and IT. Detailed recommendations are provided on individual departments and the organisation as a whole.
  • Roadmap – capturing the results of the Vision and Strategy Recommendations into a roadmap with timeline, budget and high-level process.


This is a change program to transform the business which typically could take 2 to 5 years. Our engagement can be to initiate it, taking part in checkpoints or to run the program.  Our approach in business transformation is outlined as follows:

  • Top-down approach linking the vision and strategy and map it into a series of project releases to implement the roadmap.
  • Bottom-up approach identify projects that fit within iterations of 2-3 weeks to implement the transformation incrementally and iteratively.
  • Provision of a master plan to engage all the relevant departments with clear customer impact/engagement indicators

Enrichment Maturity Model

The Enrichment Maturity Model (EMM), conceived and developed by IVIS Group, is a customer-centric framework which assesses the customer-centricity capabilities of your retail offering. It benchmarks your customer-centric maturity level against other retailers.

EMM assesses and benchmarks across three dimensions of the shopping maturity:

  • Why: Measuring shopping drivers
  • What: Measuring retail dialogue
  • How: Measuring the customer journey

Identity Retailing ‘Shopping the Way Customers’ Want’

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