The dichotomy between customer’s expectations and retailer’s capabilities is widening all the time. Customers expect transparency and a rich and seamless customer journey. They expect retailers to understand their lifestyle and preferences and to speak their language.
Retailers on the other hand, are challenged to evolve their product management to meet customers’ expectations against a backdrop of poor product quality and increased IT cost and complexity. Retailers strive to expand their market share across multiple categories, channels, regions, business models and segments.
Retailers need to adapt their product information across a myriad of touchpoints, whilst minimising cost and complexity
Sonetto® PXM on Azure is a customer-centric solution with a competitive entry point. It centrally manages product data across all channels, regions and segments. Sonetto® PXM powers global retailers by capturing business knowledge and using patented technology to automate tasks including data cleansing, product management, product categorising & merchandising.
Sonetto® PXM enables retailers to create, manage and deliver customer-centric product information across all categories, channels, target segments & regions