Business Transformation
Creating a Dialogue with Your Customers
Our proven methodology provides the rhythm to drive your business transformation to meet your customers’ expectations for a better offering and a more personalised experience.
The Customer-Centric Maturity Model (Cm)²® is our strategic retail consulting methodology providing templates and processes for assessing and guiding retailers towards achievement of digital transformation.
The Enrichment Maturity Model (EMM) is a customer-centric framework which assesses the degree of customer personalisation of your digital channels offering.
“9 in 10 retailers’ websites do not provide a personalised customer journey”
Source: IVIS Group retailers’ study, March 2022
We can help you change that
(Cm)²® helps organisations achieve alignment on vision, shared values and strategies to be implemented, based on their long-term ambitions.
Identifies a series of short-term iterations to progressively achieve business transformation one step at a time, whilst retaining focus on the overarching roadmap and vision.
The EMM provides a helpful comparison tool for benchmarking your customer-centric maturity level against both competitors and your internal digital roadmap – ensuring alignment with your business strategy, goals and market trends to ensure complete Customer Centricity.
We analyse your brand strategy positioning, your merchandising methodology and personalisation approach, to provide a roadmap to achieve a personalised digital execution to help you deliver competitive differentiation.
Benefits
Challenge us
Are you faced with competing and misaligned silos within your business? Do you see a lack of consistency and congruity around the customer experience? Do you believe that business transformation is still about digitisation, rather than focusing on the customer?
