Point Solutions

Sonetto®

Product Induction

Accelerate and standardise new product creation while minimising cost and complexity

One single point of reference for all your product attributes

Companies with accurate and robust product data experience higher online purchases, lower returns, better brand image, and are able to maximise the value of their products.

Our Sonetto® PXM provides an intelligent, extensible and work-flow based solution to manage your product data across channels, regions and segments.

Our workflow based PXM solution centrally manages product data and automates tasks including data cleansing, product management, product categorising & merchandising to get your products to the market faster and sell better.

Differentiation

Extensible

Built on an extensible data repository rather than a catalogue, to enable true lifestyle retailing

Automation

Built-in AI Business Rules engine, achieving efficiency and agility
Visual interface using a “By Example” metaphor for business users to “teach” the solution

End-to-End

Extended functionality includes Cleansing, Merchandising and Categorisation
Central console to manage product information across brands, categories, channels, regions, business models and target segments

Benefits

Maximises Customer Retention

Provides customer-centric lifestyle information
Optimises product management per channel, region and segment
Improves the customer journey enabling them to find products easily and reduce returns

Substantial reduction in data inaccuracy and enhanced customer satisfaction

Increases Sales and Conversion

Improves ranking and product findability
Creates comprehensive, rich and accurate product information
Increases basket size through cross-selling and upselling tools

Reduction of abandoned baskets and on returns

Accelerated Time-to Market and Cost Reduction

Shortens product induction time-to-market
Uses machine-automation to streamline process and reduce cost
Increases collaboration across the business and supply chain

Highly accelerated product refresh

“25% of consumer returns from online purchases are directly attributable to poor, missing or incorrect items descriptions or photos”

Capgemini Consumer Products and Retail (CPR) Research Group

Promotions and Rewards

Drive sales through compelling cross-channel promotions and loyalty schemes that protect margins

Our Sonetto® Promotion Toolkit PTK provides a rich tool set to create, manage and execute promotions consistently across all channels delivering rich customer experience while protecting margins.

Our promotion toolkit covers a wide range of tactics such as discounts, promotions, bundles, coupons, rewards to membership exclusive benefits. Sonetto® PTK can also create stacked, profile-based and time-based promotions to cater to customers’ shopping behavior.

Differentiation

Rich Promotions Capabilities

Synchronises promotions across physical and digital channels
Supports dynamic promotions – e.g. based on stock availability

Agility & Ease of Use

Promotions are based on Target-Threshold-Reward model, which can be used to create any promotion type
100+ promotion templates out of the box

Precise Targeting

Finely target customers by integrating directly to CRM
High granularity target by region, city, store, date and time

“80 percent of Americans said they feel encouraged to make a first-time purchase with a brand that is new to them if they found an offer or discount”

RetailMeNot

Benefits

Sonetto® PTK extends your promotional and loyalty capability and improves your agility whilst maintaining accuracy and consistency across channels.

Reduce Time-to-Market

Pre-defined promotion templates with an easy to use interface
Avoid price and discount issues with cross-channel promotion validation
One-click publishing across all channels while maintaining consistency and accuracy

Expand to new channels quickly

Maximise Margin

Create compelling offers with coupons, vouchers, flash, mix & match, multi-buy, bundling, loyalty, and other complex promotions
1-to-1 promotions targeting channels, time, segments & products
Reward not only based on transactions but on broader loyalty

ROI of 400% within 6 months

Reduce Costs

Enable complex pricing and promotion tasks to be undertaken quickly and flexibly
Maintain consistency and accuracy across channels
Pay only for what you use through a subscription-based model

Reduce infrastructure costs by up to 15% and training by a third

Contact us to learn more.

Identity Retailing ‘Shopping the Way Customers’ Want’

Click on the link below to download the white paper