Health, Lifestyle & Sustainability
rimaRetail® Services
Product Enrichment
Our Product Enrichment Services provide extensive health, lifestyle and sustainability data for grocery and health & beauty products
Enriches basic product data to provide accurate health, nutrition, diet, allergens, values, lifestyle, life stage and usage attributes in an easy-to-read visual format.
We power your search engines, product filters and product details pages to enable your customers to more easily find the products they need.
We are not here to tell you what you can eat, we do much more…
Seven enrichment dimensions and more than 220 product attributes
“72% of shoppers say transparency matters”
Health Ranking
Customers need to quickly interpret nutritional traffic lights and detailed dietary information to ensure that each buying decision meets their health needs
Make it easy for your customers to compare products’ health and nutritional ranking.
Using category-specific, customisable algorithms, rimaRank® scores products to allow the customer to easily identify the healthiest option when either comparing items during the shopping journey or when substituting products in the basket.
One specific formula per product category, resulting in a more adapted and accurate scoring
Recipe Enrichment
Generate greater interactivity with your customers via a customisable recipe platform where ingredients can be added/swapped based on dietary or health criteria and added to the customer’s shopping basket.
Recipes enriched with allergens and nutritional information make it easier for customers to swap ingredients for healthier or allergen-free alternatives before adding them to their baskets.
Provides recipe inspiration throughout the entire shopping journey directly at the product level.
Packaging Enrichment
Rank the environmental sustainability of your product’s packaging
Provide customers with a simple, informative way of understanding the product packaging’s impact on the environment
We rank the various components of packaging across 6 dimensions to make it easier to decipher how sustainable is the packaging of each individual product
We are answering Customers’ Needs
We provide intelligent product enrichment that covers the span of customers’ needs from a lifestyle, health and wellness perspective
Today’s customers are faced with many food choices, but they lack easily accessible information within their shopping journey shopping journey to help them find products, verify their suitability, and thereby make simple purchase decisions. Providing rich and accurate information at every step of the shopping journey is both a priority and challenge for every retailer.
