53% of 17,000 customers surveyed in 2021 want their Grocers to educate them about the food they purchase.
Yet only 1 in 10 grocers provide sufficient product information to inform and guide their customers regarding the food they buy during their shopping journeys.
Source: Study of top 40 retailers worldwide by IVIS Group
Display product attributes easily on your website
IVIS Group can deliver the necessary Product Enrichment and Customer Personalisation Services to transform your retail channels to exceed your customers’ expectations. Designed to respond to your customers’ needs, by incorporating a range of health and wellness attributes for all your touchpoints.
Your customers need to quickly find and verify the products that fit their health, lifestyle and sustainability preferences. They want to be inspired by recipes that correspond to their dietary preferences and needs.
64% of respondents surveyed indicated that they have become more interested in the influence of food on their health over the past year.
Over 260 enriched attributes to describe a product
We provide retailers with accurate product enrichment and visualisation to encourage customers to shop according to their health, dietary needs, allergies and values whilst improving your sales metrics.
Our Product Enrichment Services power your digital channels to deliver highly personalised shopping experiences, allowing your customers to Shop the Way they Want, thanks to our extensive health, lifestyle and sustainability data.
