Yet only 1 in 10 grocers provide sufficient product information to inform and guide their customers regarding the food they buy during their shopping journeys.
Study of top 40 retailers worldwide by IVIS Group, 2021
IVIS Group can deliver the necessary Product Enrichment and Customer Personalisation Services to transform your retail channels to exceed your customers’ expectations.
Display product attributes easily on your website
Your customers need to quickly find and verify the products that fit their health, lifestyle and sustainability preferences.
Your customers want to be inspired by recipes that correspond to their lifestyle and dietary preferences and needs.
Our product enrichment and customer personalisation services are designed to respond to your customers’ needs, by incorporating a range of health and wellness attributes for all your touchpoints.
According to a recent survey:
60% of the respondents surveyed preferred health over affordability
64% of respondents surveyed indicated that they have become more interested in the influence of food on their health over the past year
263 enriched attributes to describe a product
We provide retailers with accurate product enrichment and visualisation to encourage customers to shop according to their health, dietary needs, allergies and values.
