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MCm²- Multi-Channel Maturity Model

MCM2 and IMRG small

How do you compare? How can you improve? Take the IVIS Group IMRG Multi-Channel Maturity survey today and see how your current multi-channel proposition stacks up against the industry and your competitors…

Price and Promotional Strategy

price strategy

Every organisation must have a strategy - what is yours ?

Do you want to have consistency across channels; price match with your competitors; or ensure that your web site always has the cheapest prices ?…

knowledge

Knowledge leadership in plain english: What is...

...multi-channel in the eCommerce 2.0 world...

"…where customers demand a higher level of shopping experience with richer information and services available “on-demand” to support their buying decisions. eCommerce 2.0 recognises that the online channel is now a multi-channel marketplace within itself.…"
"eCommerce 2.0 : The Multi-channel shift ", IVIS Group Whitepapers, 2009

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