ANTOSHKA (REDHEAD): LEADING FASHION BRANDS AND CHILDREN’S GOODS IN UKRAINE

Challenge

Redhead is the largest chain of children’s shops in Ukraine – Antoshka (40 stores) with leading fashion brands and children’s goods in key cities throughout the country

National exclusive distribution of world leading brands in the children’s merchandise market (RedHead’s distribution holds 70% of the Ukranian baby food market)

The leadership decided to embark on change for the Antoshka stores business stream to:

• Mitigate the impact of the competition
• Modernise its processes and systems
• Identify new opportunities for growth
• Increase revenue

https://antoshka.ua/

Solution

IVIS Group was working with RedHead to provide strategic consulting services and platform solutions to enable them to initiate the Transformation Plan to an Omni Channel business, including:

• Commercial analysis for consolidation
• Alignment of departments to Customer Centricity
• Focusing on the organisation impact and transformation recommendations for supply chain, merchandising, customer service, marketing, finance.

CATEGORY: Omni-Channel development

SERVICES: IVIS Professional Services

DELIVERABLES: Analysis of Brand and Market, Alignment of Departments, Transformation of the Organization