Brand overview

TAO.W is a global brand: European cuts, Japanese details, NY style and with a Chinese soul. A real West and East transcender brought to life Wang Tao founder, CEO and Chief Designer who is herself the product of these cultures. TAO.W is a solution designer-premium brand targeting career-women, providing them with edgy yet elegant and practical styles.

TAO.W is the ready-to-wear line of the exclusive TAORAY WANG brand launched in New York in 2014; both are part of Ribo Fashion Group, one of ten major fashion groups in China that were IPO 2017.


IVIS Group is working with TAO.W to provide strategic consulting services including:

  • Brand Definition
    • Brand Characteristics
    • Brand Story
    • Brand Values
  • Brand Strategy
    • Mapping Brand Values to customer journey/experience
  • Brand Positioning
    • Identify brand/market Competitive Landscape and Value Proposition
    • Identify brand/market Differentiation and Opportunities
    • Identify and understand the brand Target Segments and followers
    • Identify and understand the Market Opportunity

CATEGORY: Brand Development

SERVICES: IVIS Management Services

DELIVERABLES: Brand Definition, Brand Strategy, Brand Positioning

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