TANGS – TRANSFORMATION INTO A LIFESTYLE FASHION-DESTINATION
One of Singapore’s best-loved shopping destinations, TANGS is a prominent player in the retail industry that constantly keeps itself abreast of new trends in Home, Beauty, Kids and Fashion to cater to ever-evolving consumer needs.
The Iconic Department Store has embarked on a huge programme to transform into a lifestyle fashion-destination.
Using our OCm² approach we provided:
- Analysis and recommendations on product range including the launch of new ranges in line with customer segments
- High-level analysis of customer segmentation and alignment of business to the market customer segment
- A marketing plan with clear short-term and long-term targets for customer acquisition and retention
- Creation of organisational structure, capabilities and KPI’s for each department with defined roles & responsibilities
- Process improvement recommendations
- Report into supporting services and partner companies to work with e.g. logistics and customer service
Business Model and 3-year P&L
CATEGORY: Omni-Channel consulting
DELIVERABLES: Omni-Channel Maturity Model (OCm²®) framework and templates