TANGS – TRANSFORMATION INTO A LIFESTYLE FASHION-DESTINATION

Challenge

One of Singapore’s best-loved shopping destinations, TANGS is a prominent player in the retail industry that constantly keeps itself abreast of new trends in Home, Beauty, Kids and Fashion to cater to ever-evolving consumer needs.

The Iconic Department Store has embarked on a huge programme to transform into a lifestyle fashion-destination.

www.tangs.com

Solution

Using our OCm² approach we provided:

• Analysis and recommendations on product range including the launch of new ranges in line with customer segments
• High-level analysis of customer segmentation and alignment of business to the market customer segment
• A marketing plan with clear short-term and long-term targets for customer acquisition and retention
• Creation of organisational structure, capabilities and KPI’s for each department with defined roles & responsibilities
• Process improvement recommendations
• Report into supporting services and partner companies to work with e.g. logistics and customer service

Business Model and 3-year P&L

CATEGORY: Omni-Channel consulting

SOLUTIONS: OCm²®

DELIVERABLES: Omni-Channel Maturity Model (OCm²®) framework and templates