F&F OMNI-CHANNEL SHOPPING EXPERIENCE

Challenge

Looking to gain growth in an already competitive market, F&F clothing wanted to create a truly omni-channel shopping experience for customers, allowing them to view and order the entire range of products from within a store, get detailed information on products when browsing and create an integrated experience across mobile devices in store.

Solution

Rollout and optimisation of technologies across all omni-channel:

• Strategic Innovation for digital concepts in store
• Management and implementation of kiosks in stores with integrated ordering from ecommerce systems
• Implementation of tablet devices for staff to support shoppers
• Preparation for new store format – touch screens and digital signage

CATEGORY: Omni-Channel consulting

SOLUTIONS: OCm²®

DELIVERABLES: Omni-Channel Maturity Model (OCm²®) framework and templates