Embracing Product Enrichment: The Key to Transforming Retail’s Value Chain

In a recent blog post published on the Consumer Goods Forum website, Qusai SARRAF, Founder and CEO of IVIS Group, explores the trends reshaping modern retail and the crucial transition from demand to the value chain.

‘As we enter an era defined by rapid technological progress and changing consumer dynamics, it’s essential to recognize that supply chains within the food manufacturing and retail sectors are facing a transformation. This transformation is driven by the need to better serve and understand consumers, and it presents a tremendous opportunity for businesses willing to embrace change’, declares Mr. Sarraf.

‘In the ever-evolving landscape of retail and supply chain management, the winds of change are blowing stronger than ever before’

The article underscores that at the forefront of this transformation is the concept of product enrichment. It’s not just about enhancing product attributes; it’s about reimagining the entire retail value chain to create a more customer-centric, holistic, resilient, and profitable ecosystem. Product enrichment leverages technology and streamlines operations, enhancing customer experiences and positioning retailers for greater success.

The blog post highlights that embracing product data enrichment isn’t merely a strategic choice—it’s a necessity for thriving in today’s retail landscape. With consumer expectations on the rise, those who prioritize enrichment will lead the way into a brighter retail future. By harnessing the potential of product data enrichment, businesses can break free from traditional demand chains and transition into dynamic, customer-centered value chains. This transition promises not only an enhanced customer experience but also increased profitability and sustainability, ultimately securing a lasting place in the competitive world of retail.

‘Technological advancements and shifting consumer preferences are propelling industries toward a more customer-centric approach, leading to a paradigm shift in the retail sector’.

Mr. Qusai SARRAF will speak about the modern retail trends and the ongoing shift from demand to the value chain at the Consumer Goods Forum Supply Chain Conference on September 26th, 2023, in Sitges, Barcelona. His presentation, “Using Enrichment to Drive Demand Chain to Value Chain – Igniting Customer-Centric Retailing,” will provide insights into the transformative potential of product enrichment.

Join us as we embark on this transformative journey toward a future where retail thrives through the power of product enrichment.

#SCC2023 #CGFValueChain #retailtransformation #retailstrategy #customercentricity #rimaretail #ivisgroup


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