ACHICA: OFFERING CUSTOMER-RICH EXPERIENCE FLASH SALES

Challenge

ACHICA was members-only Flash Sale online business with £60m turnover selling lifestyle homeware, accessories and children’s fashion. The company wanted to expand from one to seven business models and providing a truly customer-rich experience.

Solution

IVIS Group working with ACHICA to provide strategic consulting services and a platform solution to enable them to streamline their daily operational processes at the same time as driving domestic and international growth

• Extension of customer proposition to allow deeper personalisation and targeting to customers based on lifestyle
• Mapping the product definition to accommodate the different business models
• Rollout planning for international markets
• Promotional strategy for increased customer spending mapped to the various business models

CATEGORY: Customer Experience

SERVICES: IVIS Professional Services

DELIVERABLES: Platform Solution